Google e lo Spam – Esclusioni e Reinclusioni

Sappiamo bene quanto sia importante raggiungere le prime posizioni nei motori di ricerca in modo da assicurarsi una elevata esposizione per le parole chiave più inerenti al nostro business. Se è vero che esistono metodi legali per ottenere un buon posizionamento delle pagine web all’interno dei motori di ricerca, è altrettanto vero che esistono persone senza scrupoli che adottano tecniche non consentite per raggiungere i loro scopi. Ci riferiamo in questo caso allo spam, ossia alla somministrazione di contenuti nei motori di ricerca con tecniche ingannatorie, come il cloacking o le doorways. Se Google, ho un altro motore di ricerca individuasse l’utilizzo di tali tecniche, si può stare ben certi che il sito web verrà bannato da Search Engine, ossia eliminatocompletamente dagli indici di ricerca.
Analizzando Google, che da solo regge circa il 70% delle ricerche mondiali, gli elementi di spam corrispondono a redirect, abuso di parole chiave, testi o link nascosti, link a pagamento e sistemi automatici di links. Ogni volta che vengono riscontrati una o più caratteristiche di questo tipo, Google punisce il sito web in questione attraverso due metodologie: le ammonizioni e l’esclusione. L’ammonizione consiste in un avvertimento al webmaster/proprietario del sito web fraudolento per la correzione/eliminazione di determinati elementi invasivi dal sito, e quindi il continuativo monitoraggio dei contenuti delle pagine. All’interno delle serp di solito ciò corrisponde ad un declassamento di posizionamento, in attesa della correzione delle “cattive azioni”. L’esclusione del sito invece esclude tutte le pagine dei risultati di ricerca in modo “definitivo”.

Ma è possibile che Google riprenda in considerazione il nostro sito dopo che sia stato bannato dai risultati di ricerca? Effettivamente ciò è possibile, ma non è facile. Quando Google o un qualsiasi motore di ricerca che sia attento alla qualità/verità della pertinenza dei risultati di ricerca, decide di escludere determinati domini, diventa arduo rientrare nelle sue “grazie”. Potrebbe passare anche un bel pò di tempo (anche 6/8 mesi) per far sì che Google riacquisti fiducia nei contenuti; non dimentichiamo che è nell’interesse del motore di ricerca tenere le nostre pagine incluse nell’indice di ricerca, a patto che l’esposizione dei contenuti segua un corso regolare.

In qualsiasi caso è sconsigliato adottare tecniche “black” per ottenere migliori posizioni nelle serp di ricerca; ciò significa non partecipare a circuiti di scambio link e quant’altro. Chiunque prometta facili, veloci ed economiche soluzioni per migliorare esponenzialmente il posizionamento delle pagine web, bisogna assolutamente diffidare. I Motori di Ricerca non perdonano! Scegliete le giuste Agenzie Seo!

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